Art/Commerce
The Convergence of Art and Marketing in Contemporary Culture
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Kapitel-Übersicht
-
Frontmatter
Seiten 1 - 4 -
Contents
Seiten 5 - 6 -
Art/Commerce: Blurring the Line
Seiten 7 - 18 -
Art Spaces/Commercial Spaces
Seiten 19 - 108 -
Art Objects/Brand Products
Seiten 109 - 186 -
Artist/Entrepreneur
Seiten 187 - 260 -
Art/Commerce: The Question of Autonomy
Seiten 261 - 270 -
Bibliography
Seiten 271 - 288
2014-09-08, 288 Seiten
ISBN: 978-3-8376-2619-3
Sofort versandfertig,
Lieferzeit 3-5 Werktage innerhalb Deutschlands
Preise inkl. Mehrwertsteuer. Versandkostenfreie Lieferung innerhalb Deutschlands, für Ausnahmen siehe Details.
Mengenrabatt